The New York Times reports on the success of Bell Labs
as a center of innovation from the 1920s to the 1980s. It produced many
of the inventions that underpin today’s economy, from the transistor to
lasers to solar cells. The underlying reason for this remarkable
success, according to Jon Gertner, who has been studying its history, is
not technical but social: the Labs created a culture in which very
smart people actually worked together and helped each other. This was a
deliberate act of design, from the way the building was laid out –
encouraging serendipitous encounters – to the way people were rewarded,
encouraging long-term projects and collaboration.
Bell
Labs succeeded in creating what we call a collaborative community. The
essence of such a community is that people can come together from
disparate specialties and groups to form trusting relations focused on
tasks and projects. It is very different from traditional communities,
where trust is based on long-term personal connections and stable status
hierarchies. It is also very different from the vision of competitive
individualism that has become so popular in recent decades.
Collaborative community is increasingly needed in a world where solving
our problems requires complex combinations of specialized knowledge.
But
one big problem is that innovation and problem-solving are costly.
Every successful invention, as Edison famously demonstrated, is based on
thousands of failures; it also requires a great deal of “basic
research” that is not aimed directly at economic payoff, but seeks only
to understand the logic of some important issue. So in an economy
focused increasingly on “competitiveness,” who will pay for the
underlying foundations of innovation?
Bell
Labs is no longer the center of creativity it once was. The reason is
that when AT&T was broken up in the 1980s, none of the parts were
willing or able to fully invest in the infrastructure of a collaborative
community. The Labs formally went to Lucent, which applied more and
more pressure for immediate payoffs from research and occasionally went
out and bought groups of scientists in order to get their inventions in a
hurry. That strategy has undermined long-term innovative capacity. But
the company really had no choice: the shareholders were always on the
lookout for ways to “free up” invested capital, and the threat always
loomed that someone might buy the company with borrowed money and sell
off the assets – the accumulated knowledge as well as the technological
systems – to pay off the debts.
Essentially,
the logic of capital accumulation is now in contradiction with the
logic of capital creation. To create capital, the best method is to
develop new knowledge. That requires building and maintaining a trusting
network of specialists, like those of Bell Labs, who are willing to
contribute to larger projects. To accumulate capital, however, the best
way is to extract value and recirculate it in the form of debt. This was
the logic of the housing bubble as well as of mergers and acquisitions
since the 1980s. There’s a lot of capital sloshing around the world now,
much of it “liberated” from low-value uses such as scientists sitting
around trying to figure out some basic problem with no visible payoff.
This process has consistently destroyed existing networks like the Labs
and is increasingly penetrating into universities with demands for more
“practical” research with measurable results.
Unfortunately,
the solution is not as simple as going back to something we know, like
the Labs. Bell Labs had, from today’s point of view, some serious
limitations. It was a small group, controlled by a single company with a
limited focus, dependent on profits that came from the parent’s
monopoly position. Those conditions are limiting and unsustainable. The
knowledge needed for sustainable innovation today cannot cannot depend
on monopolistic profits, nor can it be contained by a single company:
companies constantly find that they need to draw on expertise from
around the globe, including so-called “developing” nations like China
and India.
What
we’re looking for is a way to fund and maintain broad networks of
people with many activities that may not pay off, but which are the seed
beds of the solutions that will nourish further growth. Open source
networks of software developers are in that direction: the Firefox
browser and the Unix operating system are created by thousands of people
volunteering time and expertise in exchange for a combination of
satisfaction and reputational benefits; and large companies such as
Google and IBM are also big supporters, contributing much free employee
time, because they see the value of this method of knowledge-creation.
Open source is in its infancy and its principles of organization,
financing, and accountability are far from sufficient for long-run
success, but it may point the way to the Bell Labs of the future.
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